Ad blockers became an important accessory for most Internet users. Advertising is the main source of income of Google. Google Chrome is the most used browser. Outcome? Google Chrome could prevent ad blockers from working. Unless you replace that income in another way. For example, becoming a corporate customer.
Of course that is the reading that very badly thought people do. Officially, what Google did was present a plan to improve the functioning of your browser. The rest are side effects.
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What is the problem with ad blockers?
Last year, Google presented a plan to improve the performance of extensions from your browser. Some developers noted that part of the plan, called Manifesto v3, it could affect the functioning of ad blockers.
Officially, Manifesto v3 is designed to improve the performance, privacy and security of Chrome extensions. One of the ways to do it is limit the way extensions can examine aspects of websites. Critics claim that this is uNo shot on the waterline of ad blocking and privacy extensions.
From Google they pointed out that the proposed changes in the V3 Manifesto are intended to give more control to end users. Also, they remarked that Chrome enterprise version offers administrative control options and is free and will allow users to give the necessary permissions to ad blockers.
What they did not say is that they will continue to aggressively promote the normal version, while only the most informed will be able to find the business one.
In the Chromium forum, the basis of which is used by the Chrome browser, the following explanation was given:
Chrome is disregarding the blocking capabilities of the webRequest API as per Manifesto V3, not the entire webRequest API (although the blocking will still be available for enterprise deployments
In the same way, the company assured that:
Supports the use and development of ad blockers and is working with developers to create a content filtering system that preserves privacy and limits the amount of confidential data shared with third parties.
Justin Schuh, Chrome Security Lead, made statements to the same effect:
The only motivation in this case is correct major privacy deficiencies and current system security. I know, because I established that approach and the team informs through me
The other bell about ad blockers
Ad blockers not only prevent the user from seeing advertisements. They also block the tracking systems that companies use to evaluate their performance. From what is known is that there are more than six hundred million devices that use it.
The discussion has to do with the rules ad blockers use to decide what to show you to the user who enters a web page. The current design of Chrome allows many of these rules, for example, an ad blocker can check to see if elements on a website come from a long list of ad-related Internet addresses.
The new approach set a limit for those rules. At the moment there is talk of a maximum of 30,000. Blocker developers, consider it to be an insufficient number. One of the best known blockers, uBlock Origin employs over 90,000.
This is where conspiracy theorists make water. It would not be a very smart move for Google to protect its advertising business with this method. The thirty thousand rules they may not be enough to block all online advertising services. But are enough to block Google ads.
The latest news is that the planet company increase the rules to thirty-five thousand and he did not close the door to take it even further, subject to performance tests. Meanwhile, Firefox, Chrome, Vivaldi, Opera and Brave are already preparing their strategies to attract new users.
For my part, I am willing to give Google the benefit of the doubt (as a Brave and Firefox user). However, that one company controls so many aspects of the Internet seems worrying to me. I hope that antitrust investigation The Department of Justice ended up ordering a division. In the long run it will be better for the users and the company.