A new investigation against Google for monopolistic practices. This time in the United States.
The Justice Department launched the preliminary to open a federal antitrust investigation into Google. The North American media were able to confirm the information of three people familiar with the matter. The measure constitutes a new chapter in the tech giant's problems with regulators around the world. more and more people argue that the company is too big and hurts its rivals and consumers
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The new investigation against Google, for the second time at home
Actually, Google had already been investigated in their home country. Six years ago, a federal agency investigated the search and advertising giant. The argument was that their business practices threatened their competitors. The intervention of the Barack Obama administration prevented the company from suffering significant sanctions.
In the previous investigation, officials tried to determine whether the company's search algorithms, by placing their own products first in search results, they hurt competitors. Also, the Google advertising practices.
They also did not forget the ways the company licenses rivals on some of the biggest patents affecting mobile phones.
The Department of Justice took the lead in the investigation based on an agreement with the other body with jurisdiction in the matter, the Federal Trade Commission. It is not yet known if the investigators have a specific accusation or are simply seeing what they find.
All Politicians from both parties have already raised concerns about the size of Google and other tech companies. They think that, like what happened in the eighties with the AT&T telephone monopoly, they should be divided into smaller ones.
However, investigating the firm's sprawling digital empire could take time.
Neither Google nor the Federal Trade Commission made statements. The Justice Department does not comment on ongoing processes.
Why investigate Google?
Among the reasons that would justify an antitrust investigation against Google we can mention:
- La dominant position in search and advertising In Internet
- Your mobile operating system Android that dominates half of the mobile market e incluye el mandatory use of its services.
- The attempt to expand into new sectors such as self-propelled cars and drones.
- El access to a huge amount of data of the users
Could the change of government stop the new investigation against Google?
In 1998, everything was ready for Microsoft to split into two companies. It was the inevitable result of an antitrust lawsuit filed by the Clinton administration. The arrival of George Bush (h) to the presidency made everything come to nothing.
It is not yet known who will be the Democratic Party candidate, and if he will be able to replace Donald Trump in the White House. But nothing is likely to change.
Some Democrats with presidential aspirations agreed that Big Tech needs more oversight. This is the case of Senator Elizabeth Warren
In a recent statement he stated:
Google and other big tech companies have too much power and are using that power to hurt small businesses, stifle innovation, and tilt the playing field against everyone else. It is time to fight back.
Last year, the Justice Department convened state attorneys general to explore competition concerns raised by Google and other large technology companies. Some of those state attorneys general expressed their own interest in joining together and opening an investigation. Google antitrust at the time. The office of Attorney General at the state level is elective.
The problems in Europe
The European Union has applied approximately $ 9.000 billion in fines against the company in the last three years. Those fines are for violations of competition rules in the way Google presents search results. The way the company licenses its Android smartphone operating system to device manufacturers was also contested.
Investigations are still pending based on allegations from some of Google's competitors, such as the review site Yelp.
However, I am not overly optimistic about the research in the United States. Can't you guess whose attorney the director of the Department of Justice's antitrust division was?