Epic Games Store is a digital video game store created by Epic Games
Some weeks ago We share here on the blog the news about Epic First Run, in which we talk a little about this and that the program in a certain part It could be an attraction for developers, since it promises 100% income for six months, in exchange for not releasing their game in other stores (exclusivity)
Fortunately, and at the request of many, this program has not been what Epic Games was looking for, Well, if it had been widely accepted by developers, the Epic Games store would have basically become a monopoly, since other game stores would hardly be able to compete, plus there would be no way to find games that are exclusive on sale or on sale. lower prices (something that usually happens when a game is available on various platforms and game stores).
For those who are still unaware of the Epic Games Store, I can quickly tell you that it is an online video game distribution platform and its objective was to compete with Steam. However, five years after its launch, Epic Games Store has not yet reached profitability, according to court documents revealed during the trial between Epic Games and Google. It is worth mentioning that Epic's lawsuit against Google will not be a precise repetition of the lawsuit it had against Apple.
The revelation that the Epic Games Store has not yet reached profitability, came during an ongoing legal battle between Epic and Google for the former's efforts to avoid giving Google 30% of the real money spent on in-app purchases in the mobile version of Fortnite, according to Google Play.
Epic's decision to incentivize players to purchase in-game currency (V-Bucks) directly from them by offering a 20% discount led Google to remove Fortnite from its Android store in 2020, resulting in a lawsuit over allegations antitrust (to which Google responded in kind with a lawsuit for alleged breach of contract).
It was during this latest episode of their legal battle that Epic Games Store boss Steve Allison revealed that
Epic has yet to make a cent of profit since launching in December 2018. Allison said Epic still plans to grow
Since then, Epic has continued to invest millions in weekly free games and getting PC exclusives while offering users cash back on games they purchase through the Epic Rewards program.
"For some time now, we've been spending a lot more money than we make," CEO Tim Sweeney said at the time. (Sweeney, for his part, is not yet licensed.) It seems this is true for the Epic Games Store as well, and it could remain that way for a while, although Epic hopes it will eventually turn a profit.
And although Epic Games says these investments are necessary to build a loyal user base and diverse that generates long-term income and mentions that it hopes to achieve profitability through the growth of its game catalog, the improvement of its user experience and the expansion of its ecosystem of services (such as Unreal Engine, the content creation platform Core or the Houseparty social network).
The reality is that Epic Games has admitted that its grand plans to spend hundreds of millions of dollars on free games for its users to grow its store at an artificially fast pace didn't pan out and it still hasn't made it profitable.
However, some analysts are skeptical about the Epic Games Store's ability to compete with Steam as it stands, highlighting player habits but also the features Steam offers.
Epic Games Store faces a big challenge to find a place in the video game market online, as the company will have to continue investing massively to attract developers and players, while improving its service offering and technical quality.
finally if you are interested in knowing more about it, you can check the details in the following link