In the U.S things are about to change for tech giants in the next few years, Ya que there is a rumor that circulates in Washington that indicates Democrats are circulating antitrust bills that could reshape popular business models of big tech companies.
Introducing the proposals follows a landmark antitrust investigation in the tech industry by the antitrust subcommittee of the House Judiciary. The panel found that Facebook, Amazon, Alphabet (Google's parent) and Apple have "monopoly power" in their respective markets.
The bills are expected to ease the division of big tech companies, prevent them from merging and hamper the action of their rivals.
The number of antitrust investigations, particularly into exclusivity and abuse of domain practices, and investigations into data breaches involving Big Tech, has exploded in the last five years.
In Europe, as in the United States, These tech giants are accused of preventing or killing the competition buying potential emerging rivals and using unfair business practices to attract customers. Although this sometimes leads to investigations and later large fines, the charges continue. To end this, some propose to play the dismantling card.
"Right now, unregulated tech monopolies have too much power over our economy," said Rep. David Cicilline, chair of the antitrust subcommittee. “They are in a unique position to pick winners and losers, destroy small businesses, raise prices for consumers, and put people out of work. Our agenda will level the playing field and ensure that the richest and most powerful tech monopolies follow the same rules as the rest of us. "
- The first of the five new bills is the American Online Choice and Innovation Act. It would prevent companies operating in an e-commerce marketplace from giving the products they sell through that market an unfair advantage over items sold by independent merchants. The bill also aims to prohibit operating system manufacturers from providing pre-installed applications that users cannot remove.
- The Law of Opportunities and Competition of Platforms: focuses on mergers and acquisitions. Lawmakers sponsoring the bill seek to ban tech giants from buying smaller companies that pose a competitive threat. In addition, the proposal would block acquisitions that "expand or strengthen the market power of online platforms."
- The Monopoly Law Completion Platform, the third bill, could According to reports force some tech giants to spin off parts of their business.
The text of the bill specifies that an online platform operator covered by the legislation could not maintain a line of business if that business uses its platform "for the sale or provision of products or services." That could require Apple to stop offering its own apps on the App Store or prevent Amazon from giving its internal brands an advantage over those of third-party sellers who sell on its platform.
- The fourth bill is called Law of increasing compatibility and competition when enabling the change of service. Its goal is to make it easier for consumers to switch between competing digital services by simplifying the process of moving data from one platform to another. To the same end, platform operators would be required to provide “transparent interfaces accessible to third parties (including application programming interfaces)” so that users can easily download their data.
On the other hand the Industry supporters view the bills as overkill that will hurt to businesses and consumers.
Adam Kovacevich, a member of the tech-backed lobbyist Chamber of Progress, has accused some of the bills of banning popular offers like Amazon's Prime free shipping service or practices like Google putting their cards on top. from the search results.