Muva nje I-AppLovin, inkampani yobuchwepheshe beselula nokumaketha, wembula isiphakamiso engacelwanga ukuthola i-Unity Software ngesivumelwano sesitoko ilinganiselwa ku-$17.500 billion.
I-AppLovin inikeze u-$58,85 isabelo ngasinye sezabelo ze-Unity futhi esivumelwaneni esihlongozwayo, I-Unity izoba namasheya acishe abe ngu-55% asele yenkampani ehlanganisiwe, emele cishe ama-49% wamalungelo okuvota enkampani ehlanganisiwe. Kepha kunephuzu elinamathelayo: Ubumbano kulindeleke ukuthi siphothule isivumelwano sakamuva sokuhlangana ne-ironSource, imbangi ye-AppLovin.
Kulabo abangazi I-AppLovin, dKufanele bazi ukuthi lokhu inikeza ubuchwepheshe ukunika amandla onjiniyela Kubo bonke osayizi imaketha, wenze imali, hlaziya futhi ushicilele izinhlelo zakho zokusebenza ngokusebenzisa i-MAX, i-AppDiscovery kanye ne-SparkLabs yokukhangisa kwamaselula, izinkundla zokumaketha kanye nezibalo.
I-AppLovin isebenzisa i-Lion Studios, esebenza nabathuthukisi begeyimu ukukhuthaza nokushicilela imidlalo yabo yeselula. Yasungulwa ngo-2012, i-AppLovin iyaziqhenya ngokusiza ukuchaza izinhlelo zokusebenza eziningi zeselula ezidume kakhulu emhlabeni nezitudiyo zemidlalo. Inkampani manje izama ukuthenga i-Unity ukuze iqinise isikhundla sayo emhlabeni wemidlalo yevidiyo.
U-Adam Foroi, oyi-CEO ye-AppLovin, uthe ukholelwa ukuthi isivumelwano singaletha ukukhula okukhulu kwamabhizinisi futhi sizuze abathuthukisi begeyimu.
“Sikholelwa ukuthi ngokubambisana, i-AppLovin ne-Unity bakha inkampani ehamba phambili ezimakethe enamandla amakhulu okukhula. Ngesilinganiso esivela ekuhlanganiseni izixazululo zethu ezihamba phambili embonini kanye nokuqanjwa okusha okungavela ekuhlanganiseni amaqembu ethu, silindele ukuthi abathuthukisi begeyimu babe abazuzi abakhulu njengoba beqhubeka nokuhola imboni yemidlalo yamaselula phambili. isahluko sakho esilandelayo sokukhula. ," uthe.
I-AppLovin inikezela ngenkontileka yesitoko futhi inikeze u-$58,85 ngesheya ngalinye le-Unity, okumele i-premium engu-18% ngentengo yokuvala ye-Unity ngoMsombuluko. Njengesikhumbuzo, amagama athi "amasheya wonke athengiselana" kanye "nawo wonke amaphepha asebenza" avame ukusetshenziswa kubhekiselwa ekuhlanganisweni nasekuthengweni. Kulolu hlobo lokutholwa, abanikazi bamasheya benkampani eqondiwe bathola amasheya enkampani ezuzayo njengenkokhelo, esikhundleni semali.
Lesi siphakamiso siza cishe inyanga ngemuva kokuthi i-Unity imemezele inhloso yayo yokuthola i-ironSource kuthengiselana okubonwa njengosongo ebhizinisini le-AppLovin. Eqinisweni, i-ironSource yinkampani yakwa-Israel ethuthukisa ubuchwepheshe bokwenza imali nokusabalalisa uhlelo lokusebenza. Umgomo wesivumelwano ne-Unity uwukunikeza amandla abadali bezikhangiso, abashicileli nabakhiqizi ukuthi babe namathuluzi angcono ezandleni zabo ukuze baqinisekise impumelelo yomkhiqizo nokwenza imali. Ngokwezinto ezibonakalayo, lokhu kuzovumela izinkampani nabathuthukisi ukuthi babe nokufinyelela kumathuluzi e-ironSource's Supersonic in Unity.
Ngemva kwesikhangiso, I-AppLovin kuthiwa yaqasha ama-consultants ukuthi ahlanganise isithembiso sokuthenga i-Unity. Ngaphansi kwesivumelwano esihlongozwayo, i-CEO ye-Unity uJohn Riccitiello uzoba yi-CEO yenkampani ehlanganisiwe, kanti i-CEO ye-AppLovin u-Adam Forroughi uzothatha indima ye-COO.
Kodwa-ke, ibhodi le-Unity kuzofanele linqamule isivumelwano ne-ironSource uma lifuna ukuphishekela ukuhlangana ne-AppLovin. Ukuthenga i-IronSource kunikeza abadali amathuluzi engeziwe okukhulisa nokwenza imali ngezinhlelo zabo zokusebenza, kodwa ukuthenga i-AppLovin kuzonikeza izinzuzo ezifanayo konjiniyela.
I-Unity ithe ibhodi layo lizocubungula okunikezwa yi-AppLovin. Kepha ngokusho kwabanye, Ubumbano kufanele lwenqabe ukunikezwa kwe-AppLovin.
“Intengo ehlongozwayo yoBumbano ibonakala ingaphansi kwenani layo elingaphakathi futhi silindele ukuthi iNyunyana iyinqabe ngenxa yalesi sizathu. Sikholelwa ukuthi ukugxambukela kokutholwa kwe-ironSource kuyinkinga futhi kuzodala ukuthi ibhodi Lobumbano liqikelele kakhulu ngaphambi kokuvuma ukudayiswa ngokuqondile,” kusho uMichael Pachter, umhlaziyi we-Wedbush Securities. I-Unity ngoLwesibili imemezele imali engenayo yekota yezigidi ezingama- $297, inyuke ngo-9% unyaka nonyaka.
Uma i-Unity inquma ukuhoxa esivumelwaneni ne-ironSource, laba bangase bathole imali engu-$150 million emholweni wokuyekiswa.
Okokugcina uma unentshisekelo yokwazi kabanzi ngakho, ungabheka imininingwane Kulesi sixhumanisi esilandelayo.