IMozilla ikhishwe Zimbalwa izinsuku ezedlule esebenzisana ne-Facebook ukukwazi sebenzisa ubuchwepheshe be-IPA (I-Interoperable Private Attribution), okuyinto ivumela amanethiwekhi okukhangisa ukuthi amukele futhi acubungule izibalo ekusebenzeni kwemikhankaso yokukhangisa, kodwa njalo ukuhlonipha ubumfihlo bomsebenzisi.
Kuyashiwo ukuthi IPA yethula umqondo wokhiye wokufanisa, ekhiqizwa ngokuhlobene nomsebenzisi, kodwa ibhalwa kuphela. Maqondana nalo khiye, kukhiqizwa imicimbi yokuqala (umthombo) neyokugcina (okuhlosiwe), imininingwane yayo idluliswa ngendlela ebethelwe kumaseva e-third party arbiter angahlobene namanethiwekhi okukhangisa futhi athenjwa umsebenzisi noma isiphequluli. .
Lawa maseva vumela amanethiwekhi esikhangiso futhi abakhangisi benza umbuzo wokuthi bonisa izibalo ezihlanganisiwe ezixhumanisa izenzakalo zokuqala neziphetha kumasayithi ahlukene.
Ukuze lokhu kwenzeke lapho kusetshenzwa izibalo ngaphandle kokudalula idatha emayelana nabasebenzisi abathile, kunjalo sebenzisa izindlela eziyimfihlo eziyimfihlo kanye nekhompuyutha eyimfihlo I-Multi-Party Computation (MPC), evumela ababambiqhaza abambalwa abazimele ukuba benze izibalo ngaphandle kokuthola ulwazi mayelana nedatha yabanye abantu (amawebhusayithi, iziphequluli nabakhangisi ngabanye abakwazi ukufinyelela lonke ulwazi) futhi benze imisebenzi kudatha ebethelwe.
Ngaphandle kwakho abathuthukisi bane-API okuhlanganisa imisebenzi emithathu eyisisekelo okuyilezi:
- Nikeza ukhiye wokufanisa (navigator.setMatchKey)
- Khiqiza umcimbi ongumthombo (navigator.generateSourceEvent)
- Khiqiza umcimbi wokugcina (navigator.generateTriggerEvent).
Imicimbi yomthombo yizenzo ezifana nokubonisa izikhangiso nokuchofoza kwabasebenzisi ezikhangisweni. Izehlakalo zokugcina (eziqondiwe) zibonisa izenzo ezenziwa kwenye isayithi ngemva kwempendulo yomsebenzisi esikhangisweni, njengokuthenga umkhiqizo, ukubhalisa, nokulanda uhlelo lokusebenza.
Njengoba lezi zenzakalo zenzeka ezindaweni ezahlukene, ukuhlola ukusebenza kokukhangisa, amanethiwekhi esikhangiso alandelela umsebenzi wabasebenzisi lapho evakashela amasayithi ahlukene, usebenzisa izindlela ezinjengamakhukhi okuhlonza, okubonakala njengokuphulwa kobumfihlo.
Umshini I-IPA ehlongozwayo yenza kube nokwenzeka ukuxhumanisa izenzo zokuqala nezokugcina ngaphandle kokuputshuza ulwazi mayelana nomsebenzisi: okhiye bemephu banganikezwa kuphela futhi bacutshungulwe kuphela ngefomu elibethelwe, ngakho-ke izibalo zingalandelelwa, kodwa akubonakali ukuthi ingubani umsebenzisi.
Ngenxa yalokho, ngosizo lwe-IPA, abakhangisi bazokwazi ukuhlola imiphumela yemikhankaso yokukhangisa ngaphandle kokwephula ubumfihlo, futhi abanikazi besayithi bazokwazi ukuhlaziya izindlela zokuthuthukisa ukubekwa kokukhangisa.
Sifune ukusebenzisa ubuchwepheshe besikhangiso obugcina ubumfihlo enkingeni yesichasiso, ukuze abakhangisi bathole izimpendulo zemibuzo ebalulekile ngaphandle kokulimaza ubumfihlo.
Isichasiso yindlela abakhangisi abazi ngayo uma imikhankaso yabo yezikhangiso iyasebenza. I-Attribution ikhiqiza amamethrikhi avumela abakhangisi ukuthi baqonde ukusebenza kwemikhankaso yabo yezikhangiso. Izindlela ezihambisanayo zokulinganisa zisiza abashicileli baqonde ukuthi babasiza kanjani abakhangisi. Nakuba isichasiso sibalulekile ekukhangiseni, izinqubo zamanje zesichasiso zinezinto zobumfihlo ezimbi.
Ukuze uthuthukise ukuvikelwa kobumfihlo, kungenzeka futhi ukwengeza umsindo ongahleliwe emiphumeleni ehlanganisiwe nokusebenzisa isimiso "Isabelomali Sobumfihlo", ngokusho isiphequluli esihlinzeka ngolwazi oluhlobene nedatha ebucayi kuphela kuze kufike iphuzu elithile, uma umkhawulo we-API izingcingo zeqiwe, ukukhishwa kolwazi olwengeziwe kuvinjiwe.
I-API ethuthukisiwe inezinjongo ezintathu ezibalulekile:
- Ukugcinwa kwemfihlo: umkhawulo wesamba senani lolwazi olumayelana nabasebenzisi ngabanye olushicilelwe phakathi nenkathi ethile yesikhathi nokuvikelwa ekuhlukunyezweni (imizamo yokweqa imingcele ngokubhaliswa kwenombolo enkulu yezizinda, imizamo yokulandelela kanye nokuhlonza okwengeziwe).
- Kwengezwe ukwesekwa kokulinganisa kuzo zonke izinhlobo eziyinhloko zokuguqulwa kwezikhangiso, okuhlanganisa ukuhlaziywa kwezibalo zokubukwa, ukuchofoza, umsebenzi ngemva kokuphinda ufakwe, ukuqhathanisa ukuguqulwa phakathi kwabasebenzisi ababone nabangabonanga izikhangiso, ukuhlolwa kokusebenza kumasayithi ahlukene, ukuxhumana kwezixhumanisi nezikhangiso umsebenzisi kuziphequluli ezahlukene nakumadivayisi ahlukene.
- Hlala uqhudelana: ukutholakala kwezibalo zabo bonke abadlali emakethe yokukhangisa ku-inthanethi kanye nokungabikho kwezithiyo ekuxhumaniseni ababambiqhaza abasha.
Okokugcina, uma ungathanda ukwazi okwengeziwe ngakho, ungathintana nemininingwane ku isixhumanisi esilandelayo.