Mva nje AppLovin, iteknoloji yeselula kunye nenkampani yokuthengisa, watyhila isindululo engacelwanga ukufumana iUnity Software kwisivumelwano sesitokhwe ixabisa i-17.500 yeebhiliyoni zeedola.
AppLovin wanikezela ukuhlawula i-$ 58,85 ngesabelo ngasinye kwizabelo zoBunye nakwisivumelwano esicetywayo, Umanyano luya kuba ngumnini malunga ne-55% yezabelo eziseleyo yenkampani edibeneyo, emele malunga ne-49% yamalungelo okuvota enkampani edibeneyo. Kodwa kukho inqaku elincamathelayo: Umanyano kulindeleke ukuba lugqibezele isivumelwano sayo samva nje sokudityaniswa ne-ironSource, okhuphisana ne-AppLovin.
Kulabo abangazi AppLovin, d.Bafanele bayazi ukuba oku inikeza iteknoloji ukwenza abaphuhlisi basebenze Kuzo zonke ubukhulu thengisa, yenza imali, uhlalutye kwaye upapashe izicelo zakho ngokusebenzisa i-MAX, i-AppDiscovery kunye ne-SparkLabs yentengiso yeselula, intengiso kunye namaqonga ohlalutyo.
I-AppLovin isebenza kwiLion Studios, esebenza nabaphuhlisi bemidlalo ukukhuthaza nokupapasha imidlalo yabo yeselula. Yasekwa ngo-2012, i-AppLovin inebhongo ngokunceda ekuchazeni uninzi lwezona zixhobo zidumileyo zeselfowuni kunye nezitudiyo zomdlalo. Inkampani ngoku izama ukuthenga Ubumbano ukomeleza isikhundla sayo kwihlabathi lemidlalo yevidiyo.
UAdam Foroyi, i-CEO ye-AppLovin, uthe ukholelwa ukuba isivumelwano singazisa ukukhula okubonakalayo kumashishini kwaye kuzuze abaphuhlisi bemidlalo.
“Sikholelwa ukuba kunye, i-AppLovin kunye noManyano zenza inkampani ekhokelayo kwintengiso enokukhula okukhulu. Ngomlinganiselo ovela ekudibaniseni izisombululo eziphambili kushishino lwethu kunye nokuveliswa okuza kuvela ekudibaniseni amaqela ethu, silindele ukuba abaphuhlisi bemidlalo babe ngabaxhamli abakhulu njengoko beqhubeka bekhokela ishishini lemidlalo ephathwayo ukuya phambili. Isahluko sakho esilandelayo sokukhula. ," uthe.
I-AppLovin ibonelela nge-stock-stock deal kwaye ibonelele nge-58,85 yeedola kwisabelo soBumbano, esimele i-premium ye-18% ngaphezulu kwexabiso lokuvala le-Unity ngoMvulo. Njengesikhumbuzo, amagama athi "zonke izabelo zisebenza" kunye "namaphepha onke asebenza" ahlala esetyenziswa ngokubhekisele ekudibaneni nasekufumaneni. Kolu hlobo lokufunyanwa, abaninizabelo benkampani ekujoliswe kuyo bafumana izabelo zenkampani efumanayo njengentlawulo, endaweni yemali.
Unikezelo luza malunga nenyanga emva kokuba i-Unity ibhengeze injongo yayo yokufumana i-ironSource kwintengiselwano ebonwa njengesoyikiso kwishishini le-AppLovin. Ngapha koko, i-ironSource yinkampani yakwaSirayeli ephuhlisa itekhnoloji yokwenza imali kunye nokuhanjiswa kweapp. Injongo yesivumelwano kunye noManyano kukuxhobisa abadali bentengiso, abapapashi kunye nabavelisi ukuba babe nezixhobo ezingcono ezandleni zabo ukuqinisekisa impumelelo yemveliso kunye nokwenza imali. Ngokwezinto ezisebenzayo, oku kuya kuvumela iinkampani kunye nabaphuhlisi ukuba bafikelele kwizixhobo ze-ironSource's Supersonic kuManyano.
Emva kwentengiso, I-AppLovin kuthiwa iqeshe abacebisi ukuba badibanise isithembiso sokuthenga i-Unity. Ngaphantsi kwesivumelwano esicetywayo, i-CEO ye-Unity uJohn Riccitiello iya kuba yi-CEO yenkampani edibeneyo, ngelixa i-CEO ye-AppLovin u-Adam Foroyi uya kuthatha indima ye-COO.
Nangona kunjalo, ibhodi yoManyano kuya kufuneka isiphelise isivumelwano kunye ne-ironSource ukuba ifuna ukulandela ukudityaniswa ne-AppLovin. Ukuthenga i-IronSource kunika abadali izixhobo ezingakumbi zokukhulisa nokwenza imali kwii-apps zabo, kodwa ukuthenga i-AppLovin kunokubonelela ngeenzuzo ezifanayo kubaphuhlisi.
Umanyano uthe ibhodi yayo iza kuphonononga unikezelo lwe-AppLovin. Kodwa ngokutsho kwabanye, Umanyano kufuneka lwale unikezelo lwe-AppLovin.
“Ixabiso elicetywayo loManyano libonakala lingaphantsi kwexabiso lalo elingaphakathi kwaye silindele ukuba umanyano luyakugatya ngenxa yesi sizathu. Sikholelwa ukuba ukuphazamiseka kokufunyanwa kwe-ironSource kuyingxaki kwaye kuya kubangela ukuba ibhodi yoBumbano ilumke kakhulu ngaphambi kokuba ivume ukuthengiswa ngokuthe ngqo, "utshilo uMichael Pachter, umhlalutyi we-Wedbush Securities. Umanyano ngoLwesibini ubhengeze ingeniso yekota ye-297 yezigidi zeedola, inyuke nge-9% unyaka nonyaka.
Ukuba i-Unity ithatha isigqibo sokurhoxa kwisivumelwano kunye ne-ironSource, lo mva unokufumana i-150 yezigidi zeedola kwintlawulo yokuqhawula.
Gqibela ukuba unomdla wokwazi okungakumbi ngayo, ungajonga iinkcukacha Kule khonkco ilandelayo.