Mozilla yakaburitswa Mazuva mashoma apfuura iyo iri kushanda pamwe chete neFacebook kukwanisa shandisa IPA tekinoroji (Interoperarable Private Attribution), iyo inobvumira advertising network kugamuchira uye kugadzirisa manhamba pamusoro pekubudirira kwemashambadziro ekushambadzira, asi nguva dzose nekuremekedza kuvanzika kwevashandisi.
Zvinonzi IPA inosuma pfungwa yekiyi yemutambo, iyo inogadzirwa maererano nemushandisi, asi inonyora-chete. Nezve kiyi iyi, yekutanga (mabviro) uye yekupedzisira (chinangwa) zviitiko zvinogadzirwa, iro ruzivo rwunofambiswa mune yakavanzika fomu kune wechitatu-bato arbiter maseva asina kubatanidzwa neashambadziro network uye anovimbwa nemushandisi kana browser. .
Aya maseva bvumidza ad network uye vashambadziri vanogadzira mubvunzo iwoyo ratidza huwandu hwehuwandu iyo inobatanidza kutanga nekuguma zviitiko panzvimbo dzakasiyana.
Kuti izvi zvigoneke kana uchigadzira manhamba pasina kuburitsa data nezve chaivo vashandisi, ndizvo shandisa musiyano wekuvanzika cryptographic maitiro uye zvakavanzika komputa Multi-Party Computation (MPC), iyo inobvumira vatori vechikamu vakati wandei vakazvimiririra kuita masvomhu vasina kugamuchira ruzivo nezve data revamwe vanhu (mawebhusaiti, mabhurawuza uye vashambadzi vega havakwanise kuwana ruzivo rwese) uye kuita maoparesheni padata rakavharidzirwa.
Kunze kwazvo vagadziri vane API izvo zvinosanganisira zvinhu zvitatu zvakakosha zvinoti:
- Govera kiyi yemutambo (navigator.setMatchKey)
- Gadzira chiitiko chiitiko (navigator.generateSourceEvent)
- Gadzira chiitiko chekupedzisira (navigator.generateTriggerEvent).
Kwabva zviitiko zviito zvakaita sekuratidza kushambadza uye kudzvanya kwevashandisi pane ads. Zviitiko zvekupedzisira (zvinangwa) zvinoratidza zviito zvakaitwa pane imwe saiti mushure memhinduro yemushandisi kune kushambadzira, sekutenga chigadzirwa, kunyoresa, uye kudhawunirodha application.
Sezvo zviitiko izvi zvichiitika munzvimbo dzakasiyana, kuongorora kushanda kwekushambadzira, ad network inoteedzera chiitiko chemushandisi kana uchishanyira akasiyana masaiti, kushandisa nzira dzakadai seyekuzivisa makuki, izvo zvinoonekwa sekutyora kwekuvanzika.
Iyo mashandiro Yakarongwa IPA inoita kuti zvikwanise kubatanidza zviito zvekutanga uye zvekupedzisira pasina kuburitsa ruzivo nezvemushandisi: makiyi ekugadzira mepu anogona kupihwa chete uye anogadziriswa chete mune encrypted fomu, saka manhamba anogona kuteverwa, asi hazvionekwe kuti ndeupi mushandisi.
Nekuda kweizvozvo, nerubatsiro rweIPA, vashambadziri vanozokwanisa kuongorora mhedzisiro yekushambadzira mishandirapamwe pasina kutyora zvakavanzika, uye varidzi vesaiti vachakwanisa kuongorora nzira dzekusimudzira kuiswa kwekushambadzira.
Takatsvaga kushandisa tekinoroji inochengetedza zvakavanzika padambudziko rezviziviso, kuitira kuti vashambadziri vawane mhinduro kumibvunzo yakakosha pasina kukanganisa zvakavanzika.
Attribution ndiyo nzira iyo vashambadziri vanoziva kana kushambadzira kwavo kushambadzira kuri kushanda. Attribution inogadzira metrics inobvumira vashambadziri kuti vanzwisise mafambisirwo emashambadziro avo. Maitiro ekuyera anoenderana anobatsirawo vaparidzi kunzwisisa kubatsira kwavanoita vashambadziri. Kunyangwe kupihwa kwakakosha pakushambadza, maitiro azvino ane maitiro akashata ekuvanzika.
Kuti uvandudze kuchengetedzwa kwekuvanzika, zvinogonekawo kuwedzera ruzha kune zvakaunganidzwa mhedzisiro uye kushandisa iyo "Yakavanzika Budget" musimboti, zvinoenderana neiyo browser inopa ruzivo rwakabatana nedata rakadzama chete kusvika pane imwe nzvimbo, kana muganho weAPI. mafoni anopfuudzwa, kuburitswa kweruzivo rwakawanda kunovharwa.
Iyo yakagadziridzwa API ine zvinangwa zvikuru zvitatu:
- Kuchengetedzwa kwekuvanzika: kuganhurirwa kwehuwandu hwehuwandu hwemashoko pamusoro pevashandisi vega vakadhindwa pane imwe nguva yenguva uye kudzivirirwa kubva mukushungurudzwa (kuedza kunzvenga zvirambidzo kuburikidza nekunyoreswa kwenhamba yakawanda yemadomasi, yekutevera kuedza uye kuwedzera kuzivikanwa).
- Yakawedzerwa kuyerwa rutsigiro yemarudzi ese makuru ekushandurwa kwe ad, kusanganisira kuongororwa kwenhamba pane maonero, kudzvanya, chiitiko mushure mekupindazve, kuenzanisa kweshanduko pakati pevashandisi vakaona uye vasina kuona kushambadza, kuongororwa kwekuita panzvimbo dzakasiyana siyana, kupindirana kwezvinongedzo zvine ads. mushandisi mumabhurawuza akasiyana uye pamidziyo yakasiyana.
- Ramba uchikwikwidza: kuwanikwa kwehuwandu hwevatambi vese mumusika wekushambadzira wepamhepo uye kusavapo kwezvipingamupinyi mukubatanidza vatori vechikamu vatsva.
Chekupedzisira, kana iwe uchida kuziva zvakawanda nezvazvo, unogona kubvunza iwo maficha mu inotevera chinongedzo.