Kwana hudu bayan jita-jitar ta bayyana - Google yana tattaunawa don neman Fitbit Inc., yarjejeniyar yanzu ta zama hukuma, mai yuwuwa kafa royale na yaƙi don ƙarshen zamanin na'urorin haɗi masu wayo.
Gwarzon mai binciken ya fadi yau cewa ya amince ya biya $ 7.35 a kowane kaso na Fitbit a cikin hada-hadar kudi kimanin dala biliyan $ 2.1. LWannan tayin yana wakiltar kimanin kashi 70% zuwa farashin rufewar mai yin smartwatch a ranar Juma'a, ranar ciniki ta karshe kafin tattaunawar sayayyar ta fito fili.
Duk da haka, $ 7.35 a kowane juzu'i da Google ke biya yana wakiltar ƙaramin juzu'i daga kowane lokaci da ya kai na $ 51.90 da kamfanin ya kai a shekarar 2015. Farashin hannun jarin Fitbit da kuma kasuwar ya shafi a shekarun baya saboda tsananin gogayya daga Apple, wanda ke jagorantar kasuwar smartwatch da tazara mai yawa tare da Apple Watch.
Samun Google na iya nufin gasa ga mai yin iPhone. Bankin saka hannun jari Cowen & Co ya rubuta a cikin bayanin bincike ga abokan ciniki cewa
"Za a iya fadada dandalin Fitbit tare da fasahar Google karkashin sabon mallakarta kuma wannan fasahar ta Fitbit za a iya hada ta da na'urorin Wear OS da ke yanzu." Wear OS shine taƙaitaccen sigar Android da mai girman bincike ya bayar don kayan sawa.
Wata fasahar da zata iya yin hanyar zuwa na'urorin Fitbit shine Mataimakin Google. Ganin cewa ƙirar mai yin smartwatch ta Versa 2 tana ba da haɗin haɗin Alexa, ba abu ne mai wuya a yi tunanin cewa reshen Alphabet Inc. shima yana son samar da nasa sabis ɗin ga masu amfani ba. Yin hakan zai fadada isar da taimakon Google ga miliyoyin sabbin na'urori.
Fitbit mahimmancin sanannen alama shima yana da daraja Cowen ya lura cewa yarjejeniyar za ta amfani Google al
"Don samarwa kamfanin wata alama ta kayan masarufi wacce ke da matsayi mai mahimmanci a sararin bin sawun motsa jiki, wani abu da za a iya cewa an rasa cikin al'ummar Wear OS."
Nest na Google a cikin 2014 na iya samar da ƙarin alamun game da tsare-tsaren gwarzon bincike. Bayan samun Nest, ya ƙara faɗakar da samfuran samfuran gida ta hanyar ƙara kyamarorin tsaro masu haɗa Intanet, ƙararrawa, ƙararrawar ƙofar gida mai kyau, da ƙari.
Google zai iya amfani da irin wannan damar na Fitbit da kuma faɗaɗa kayan aikin ta sama da agogo masu kaifin baki zuwa wasu nau'ikan na'urori masu ɗauka.
Google har ma yana iya haɗa dangin samfuran biyu da juna. Apple Watch yana bawa masu amfani damar sarrafa wasu makullai masu kaifin basira tare da wata manhaja, fasalin da Google zai iya yin kwatankwacin agogon Fitbit da Nest doorbell.
Rick Osterloh, shugaban kasuwancin kayan masarufi na Google, yayi alƙawari a cikin shafin yanar gizo cewa bayanan mai amfani da kayan Fitbit suka tattara ba za a yi amfani dashi don tallata ba.
Kuma fitbit co-kafa da shugaban kasa James Park sun nemi sanya waɗannan damuwar a cikin imel ga abokan ciniki. Ya ce "Za ku kasance cikin kula da bayananku koyaushe kuma za mu kasance masu gaskiya game da bayanan da muke tarawa da kuma dalilin da ya sa,"
"Ba zamu taɓa sayar da keɓaɓɓun bayananku ba, kuma ba za a yi amfani da bayanan lafiyar Fitbit da ƙoshin lafiya don tallan Google ba."
Google yana tsammanin rufe saye a cikin 2020.
Idan kanaso ka kara sani game da shi, zaka iya tuntuba mahada mai zuwa.