Several days ago news broke that Zoom Video Communications Inc (better known as Zoom) seeks to create more competition for Google and Microsoft Corp in the productivity market.
Decision behind Zoom to expand their services online probably based on where the company wants to be in the next few years. First, the company likely intends to create its own suite of services, offering more than just video calls.
By expanding to include your own versions of popular web programs, you will be able to offer services that directly complement your video capabilities and provide a smoother experience, especially for businesses.
According to sources who spoke to The Information for a published report, Zoom is developing its own email service web-based and you may also be able to launch a calendar tool attached.
Informants did not release much information about the calendar offering. However yeah shared some details about Zoom's ambitions to confront Gmail and Outlook.
According to reports, the company is looking to launch an initial version of its email service in early 2021 with the goal of providing a "next generation" experience for users. It is not clear exactly how the offering would differ from traditional email services.
However, there are some examples of services that try to give it a new twist to the usual email formula. Venture-backed startup Spike, for example, has replaced the inbox with a WhatsApp-like interface that displays emails as chat messages.
Here's more information from the report, which cited anonymous sources close to Zoom's internal discussions on the matter:
Yuan's goal to develop email and calendar services is part of a strategy to compete with Microsoft and Google for large corporate clients, the people said. While Zoom has integrated its video service with email and calendar offerings from other providers, Zoom's senior executives have discussed how having a broader collection of applications would help the company launch a broader network for business users. Targeting those customers also increases the importance of developing a calendar app, as email and calendars are often used in tandem, one of the people said.
The company has already sought to extend the usefulness of its platform by launching integrations that allow users to easily access popular software tools such as Asana, Dropbox, and Coursera from within Zoom. The integrations are a clear sign that Zoom wants to expand its identity beyond video conferencing, said Raúl Castañón-Martinez, senior research analyst at 451 Research, part of S&P Global Market Intelligence.
Informants from The Information They warned that Zoom could still decide to abandon the project. But if the company eventually chooses to enter the email and calendar categories, its market entries could create more competition for rivals Microsoft and Google, which operate two of the world's most popular email services and also offer calendar tools as part of your productivity packages.
Bringing more products to market can put Zoom in a better position to sustain the impressive growth it has experienced since then over the past year. The company's sales more than tripled last quarter, topping $ 777 million, and it issued guidance that projects revenue of up to $ 2.58 billion for fiscal 2021.
Zoom has already started the process of expanding its crankcasea of solutions to create new sources of income. In October, the company debuted OnZoom, a platform for hosting online events that is currently available at no charge to paying Zoom users, but which executives hinted could be monetized in the future through a fee applied to the sale. of tickets.
Source: https://www.theinformation.com/