One of the most absurd decisions that can be made in terms of online presence strategy is lto think that social networks replace your own website. It is something like thinking that you can fish only with the hook and bait. Networks allow us to attract clients, but if we do not have a methodology to retain them (controlled by us) lnetworks can take it to the side of which invests more in advertising.
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What is a web hosting?
Although it is technically possible to have a website on any home computer with Internet access, For a matter of costs and benefits, it is best to use the service of a web hosting provider. The provider takes care of keep the servers (the computers where the sites are hosted) up and running in addition to providing additional services such as the installation of the software necessary for the operation of the sites, the registration of domains and the obtaining of certificates of authenticity.
It is then, that choosing the best web hosting is essential, since the best designed of the sites is of no use if visitors cannot enter because the server capacity was not up to par.
In an ideal world I would limit myself to saying that it is best to find a trusted designer and let him make the decision on which is the right offer. In real life, Most businesses cannot hire a designer to build a solution from scratch and must settle for a ready-made one. In addition, the offer of the different providers is so fragmented that it is difficult to make comparisons.
Types of web hosting.
Many web hosting providers are promoting "turnkey" solutions. In other words, you can hire a plan with an online store or a blog already configured. This has the advantage that te saves time and costs, but in return you lose flexibility. In any case, it is still an ideal solution for those who are installing their online presence.
Beyond these solutions, the other types of web hosting are:
- Shared hosting: It is the cheapest of the services of this type, which makes it ideal for websites with few visits. The provider distributes the server resources among its different clients.
- Virtual private server. Going from a shared hosting to a virtual private server is like going from a hotel room to an apartment. The principle is the same. The difference is that the provider distributes the server resources among fewer clients and there are more configuration possibilities. It is best for sites that are starting to grow.
- Dedicated server: Continuing with the analogy, this would be like renting a house. All server resources are assigned to a single user who will have complete technical control over the configuration and software. The performance of the websites will only be limited by the number of sites with which the contractor decides to install. It is an excellent option for massive sites
- Cloud Hosting: This type of hosting allows you to hire the resources of the hosting provider you need, at a specific time. Suppose you have a corporate website of a multinational company and due to the pandemic you need to have an online meeting with all your clients. It is not something you use every day. Simply, from the configuration panel of your cloud service, you hire an additional server and install your preferred videoconferencing solution. When you finish using it, you just cancel the server
Linux web hosting. Why it is still the best option.
Sorry for the obviousness that follows. Windows web hosting plans use the server version of the Windows operating system. That means paying for a license. And, one way or another, the hosting provider passes the cost on to its customers.
It is an excellent option if For the creation of your website you use Microsoft technologies or some proprietary solution for content management or virtual stores that have them as requirements.
However, keep in mind that Today most of the technologies used for website management are open source and compatible with Linux, so paying for that license does not seem to be justified.
Although the offer varies, especially in the more expensive plans, most hosting providers seem to prefer using CentOS as their operating system. CentOS is free and developed by a community, although it is supported by Red Hat.