The use of mautic es an excellent alternative when looking for tools to automate marketing activities. Being hosted on our own server It is fully scalable and suitable for both freelancers and companies of any size.
This article is part of a series. At the end you will find a list with the links to the other posts.
Making a brief summary of the other two posts, we can say that marketing automation tasks consist of something similar to fishing. You offer a hook for customers to visit a page. When they visit you offer them something so that in return they give you their data. When they give you their data, you use them to find out more about that person and propose another offer. When they want to agree, you are ready to sell them something that you know they want to buy. Of course doing this manually takes a lot of time, so it's easier to let Mautic do it.
The two components that are responsible for interacting with customers are landing pages and download pages.
In the first two posts we talked a lot about landing pages, they are those to which potential clients are directed with the incentive to achieve something. There you will find a form that will allow you to collect your data.
There is another type of page which is the download page. In exchange for their data, you give them the possibility of having access to a content that can be books, audio books, videos, courses or any other digital content.
Mautic makes it easy to create both types of pages dragging and dropping or using templates. You can also create your own by writing code or buy them on the marketplace.
Report generation
Marketing automation needs constant feedback. Especially when starting a campaign it is necessary to know what is working and what is not in order to make corrections. But even when a campaign takes a long time, it may stop working and changes may be needed.
Mautic offers the following reports:
- Visitors to the pages.
- Answers to the forms.
- Prospect scores.
- Download statistics.
Mautic advantages over commercial alternatives
You could complete this section with two words: Donald Trump. It is true that a social network is not the same as a cloud marketing service provider. But, I spent much of the past year writing how Google, Amazon or Apple sabotaged their competitors as pTo overlook the dangers of leaving information about my customer data and my marketing strategies in the hands of a third party.
I mean, if they erased the accounts of a guy who handles nuclear weapons, nothing is stopping someone from taking my clients. With Mautic, only those with access to the server have access to the data.
For the rest, it is the same difference between going to a restaurant or cooking at home. In the restaurant you have to settle for what is on the menu and the portions that the cook wants to serve you. You can create different types of campaigns according to the needs of each project. And the cost will stay constant no matter how much you grow.
It is almost commonplace to talk about the benefits of open source, but it is still true.rto. Do you think about how many services stopped working in these years? They will probably offer you data migration to another provider, but it will be chosen by your current provider.
Being an open source project, if Mautic were to discontinue or take another course, the community would immediately take care of producing a fork.
Another important advantage is that you can choose your own service providers. Not only the web server, but also the email platform or the gateway for sending SMS or WhatsApp messages.