Useful data to create graphics for social networks using free software

In this post we give useful data to create graphics for social networks.

Graphics for social networks must meet certain parameters such as size and proper format

Open source applications like El Gimp, Inkscape or Krita, rThey are great for creating content for social media. In this post we list useful data to create graphics that you can use on Facebook, Twitter, Instagram or Pinterest.

That an image is worth a thousand words applies to social networks. In the case of Twitter, statistically Tweets that contain them get more reactions than those that don't. One of the advantages of many proprietary alternatives is that they already bring the predefined measurements of the images for social networks. As in the program we use we will have to define them manually, here are the recommendations.

Graphics measures for social networks

Images for Twitter

For the profile picture:

  • Minimum size: 200 x 200 pixels.
  • Recommended: 400 x 400 pixels.

For header:

  • Minimum size: 1024 x 280 pixels.
  • Recommended: 1500 x 500 pixels

For images included in tweets:

  • Supported formats: gif, jpg, png
  • Recommended size: 1024 x 512 pixels
  • Maximum file size: 3 mb for photos, 5 for animated gifs.

For summary card:

The Summary card can be used to preview web content on Twitter.

  • Size: 280 x 150 pixels.
  • Allowed formats: gif, jpg and png.
  • Maximum weight: 1 mb.

Images for Facebook

For now it is these measures, although Facebook is constantly changing them. The best, is to upload images with the highest possible quality.

For profile picture, you have to make sure a 1: 1 aspect ratio (one square) The recommended minimum is 720 pixels and the maximum is 2048. Since the profile image is displayed at 170 x 170 pixels on the desktop and 128 x 128 on smartphones, the best is sLocate a jpg or png image less than 100 KB in size with a width of 720 or 960 pixels.

Meanwhile, for the cover photo, it is best to choose a png or jpg file of less than 100 kb. A good trick to reduce weight without losing quality is to show the photo with the image viewer of your distribution and take a screenshot of it. The relevant measures are the following:

  • Recommended size: 851 pixels by 315 pixels Desktop: 820 pixels by 312 pixels.
  • Displayed on desktop: 820 pixels by 312 pixels.
  • Displayed in the mobile app: 640 pixels by 360 pixels.
  • Recommended minimum size: 400 pixels by 150 pixels.

These are the sizes that the images should have for posts:

  • Minimum size: 600 pixels wide, 315 pixels high.
  • Recommended size: 1200 pixels by 630 pixels.

In the case of the cover photo for events, the size must always be 1920 x 1080 pixels. In any case, care must be taken to maintain an aspect ratio of 16: 9. Images smaller than that size will be enlarged and larger ones will be cropped.


This platform supports horizontally and vertically oriented images in addition to the square images that it originally supported.

The size of the profile photo you see is 110 x 110 pixels, but supports up to 320 x 320The ideal is to upload it with this size with ewell focused content. Remember that the profile photo is shown surrounded by a circle.

As for the posts, the recommended are the following sizes:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels

In any case, an aspect ratio of 1.91: 1 and 4: 5 must always be respected

El optimal size of the images uploaded to Instagram should be a width of 1080 pixelsyes, while the height should oscillate ebetween 566 and 1350 pixels . This depending on whether the image is horizontal or vertical.

It is best to upload images with a width of 1080 pixels. Those that exceed that width will be reduced, while those that are less than 320 pixels will be enlarged. Those that are in that range will keep their original measurement. Anyway, remember to keep some of the recommended aspect ratios. Otherwise, Instagram will cut a part of the photo to fit it.

Regarding the thumbnails, the size of the image to upload must be 1080 x 1080 pixels. But, what will be displayed is 292 x 292. Uploading a much larger image will allow us to be covered before a change in the specifications.

Instagram stories They should use images that are 1080 pixels wide and 1920 pixels high. This size is the one that ensures it looks good on different devices.


A size for profile photo 165 x 165. This will be reduced to 32 x 32 pixels on some devices.

For pins, suggested size is 600-735 pixels wide, with a 2: 3 aspect ratio. Although, it should be mentioned that in the preview and on the dashboard, lThe pins are 236 pixels wide and cropped vertically. This can cause problems in very long images.



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  1.   aldobelus said

    What is this, "clickbait"? Where is the part where you use free software in the article? Because the title says so ...

    1.    Diego German Gonzalez said

      No, it is not clickbait. The article clearly indicates that the data you need to create the images in free software programs is given. Since unlike proprietary software they do not come predefined. The idea was to publish the tutorials for specific programs but I was delayed by personal problems. In the next few days I will be publishing them