Alliance for Open Media: an alliance to define the video format of the future

AOMedia logo

Alliance for Open Media or AOMedia is a non-profit organization to define what the video format of the future will be like, that is, the development and promotion of open video codecs as successors to VP9 that we already talked about here and a royalty-free alternative to HEVC and H. 264. To make this possible, the association of several large companies in the sector has been necessary, which will be in charge of bringing together experts and collaborating with resources to be able to define this technology for video.


More and more members are added to the alliance, the last to do so was Facebook, who has announced it very recently. The famous social media giant owned by Zuckerberg will support AOMedia as he is also interested in having a good video format to share on his networks. But Facebook is not the only member nor the most important, since since the constitution of the collaboration in 2015 there are already many names that are part of this ...

It is important to know that AOMedia will not develop a proprietary video format, but will be based on open technologies royalty-free, Internet-optimized, capable of delivering high-quality, real-time content while consuming as little bandwidth as possible, and flexible. And although it is an alliance that is not talked about much and little known, its members are:

Among them Adobe, Amazon, AMD, Allegro, Amlogic, Argon Design, ARM, Ateme, Cisco, Bitmovin, BBC, Chips Media, Broadcom, Google, Hulu, IBM, INtel, Ittiam, Microsoft, Mozilla, Netflix, NG Codec, NVIDIA , Polycom, Realtek, Sigma, Socionex, Veri Silicon, VLC (Videolan), Vydyo, and Xilinx. Highlight Netflix, since streaming video platforms grow in number and importance and they want to be present and have a voice and vote in these types of important events.

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  1.   Luis said

    important to bet on free software