La European Union has one of the strictest laws on data protection. But it is not perfect, and proof of this is his latest rectification on cookies for web browsers. This new rectification made in its last EDPB (European Data Protection Board) has improved what was previously regarding these cookies that help advertisers to better understand the tastes and preferences of users.
All the cookies they have always been a serious problem in security and when it is intended to preserve a certain degree of privacy. But many web pages force you to accept the cookie policy to display content, which means that if the user does not accept it, they cannot see the content. That is precisely what this new document released by the EU has clarified.
Invasive cookies may not be so much of a problem from now on thanks to the guidelines to be followed to regulate them that now appear in that document. When referring to the use of cookies and consent by users, it is now seen that they have updated two details. One is on the obligation to accept cookies to view the content and the other is about gestures that can be accepted as consent.
Therefore, those websites that if you do not accept the policy do not show you the content, they will no longer be legitimate according to the European Union, and must adapt to the new rules. According to the EU, it is something conditional to accept or not by the user. The fact of not showing content if you do not accept is to force you to do so in a way. This is how the EU understands it.
It also clears up about gestures, since some websites have systems that if you scroll, or other gestures within the web, they take it as if you accept the cookie policy. That is also not legal, since if the user does not know, they will end up accepting something that they really did not want. The EU makes it clear «under no circumstances does it satisfy the requirements of a clear and affirmative action.«.
More information - Download the EDPB PDF