La European Union has one of the strictest laws on data protection. But it is not perfect, and proof of this is his latest rectification on cookies for web browsers. This new rectification made in its last EDPB (European Data Protection Board) has improved what was previously regarding these cookies that help advertisers to better understand the tastes and preferences of users.
Therefore, those websites that if you do not accept the policy do not show you the content, they will no longer be legitimate according to the European Union, and must adapt to the new rules. According to the EU, it is something conditional to accept or not by the user. The fact of not showing content if you do not accept is to force you to do so in a way. This is how the EU understands it.
More information - Download the EDPB PDF